Focus Groups in Social Research

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Society, Politics & Philosophy
Focus Groups in Social Research

Focus Groups in Social Research

Name: Focus Groups in Social Research
ISBN: 9780761957423

Michael Bloor, Jane Frankland, Michelle Thomas, Kate Stewart

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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover

Kategorije:

Society, Politics & Philosophy

Godina:

2001

Izdanje:

Izdavač:

Sage Publications

Jezik:

english

Strane:

110

ISBN 10: