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Wine Marketing: A Practical Guide
C. Michael Hall, Richard MitchellKoliko vam se sviđa ova knjiga?
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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. * Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.* International case studies and examples to demonstrate real-life practice.* A variety of features to facilitate learning and allow self-evaluation.
Kategorije:
Godina:
2007
Izdanje:
1
Jezik:
english
Strane:
376
ISBN 10:
0750654201
ISBN 13:
9780750654203
Fajl:
PDF, 2.94 MB
Vaši tagovi:
IPFS:
CID , CID Blake2b
english, 2007
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